SEO

Search Engine Optimisation (SEO)

Module Info & Overview

Search Engine Marketing is about getting on that first Google page

or SERP and staying there!. Learn how to be strategic in your SEO

from keyword research to technical, on-page, and off-page

optimization. Measure SO success using key metrics (keyword

rankings, organic traffic and website conversions) and understand

how Al is transforming search engine marketing.

How Do Search Engines

Rank Pages?

How to Conduct SEO

Keyword Research

Page Experience Ranking

Signal

Search Engine Results Page

(SERP)

Technical Optimization

Google Search Console